William James Lindskov “Bill” had a vision when he purchased the “Automotive Company” back in 1951. His original product line-up included John Deere and New Holland Equipment. Son Les joined the operation in 1971, his boys Monte, Bryce, Mark and Todd have all came on board as part of this family owned team. They expanded their operation to Mobridge in 2005 and built a new store in Isabel in 2006 changing the name to Premier Equipment. The Lindskov Family acquired the New Holland Dealership in Eureka in 2005, the Huron SD store in 2013, and recently purchased the former Titan Machinery location to serve the community of Bowdle, SD. They pride themselves in being a family owned company that truly cares about their customers and employees. The fourth generation of Bill’s grandkids are already working in the shop and greeting customers, striving to keep this one of the last great family owned dealerships in South Dakota.